License tracker
Most designer fragrances are made under license by companies such as Coty, Interparfums and L'Oréal. When a license ends or moves, the range often changes. Every change here is checked against its source, and we link to it.
- Verified changes
- 67
- Brands
- 55
- Updated
- 13 Oct
2030
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1 Jan 2030Nautica License moves · Coty → Inter Parfums · cosmeticsbusiness.com (source, opens in a new tab)Moves
Inter Parfums signed a 20-year Nautica fragrance licence, taking over from Coty (licensee since 2005) on 1 January 2030.
2028
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1 Apr 2028David Beckham License moves · Coty → Inter Parfums · cosmeticsbusiness.com (source, opens in a new tab)Moves
Inter Parfums signed a 20-year David Beckham fragrance licence, taking over from Coty (licensee since 2005) on 1 April 2028.
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14 Mar 2028Hollister License ends · Inter Parfums · sec.gov (source, opens in a new tab)Ends
Inter Parfums disclosed that its combined Abercrombie & Fitch and Hollister fragrance license will expire on March 14, 2028.
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14 Mar 2028Abercrombie & Fitch License ends · Inter Parfums · sec.gov (source, opens in a new tab)Ends
Inter Parfums disclosed that its combined Abercrombie & Fitch and Hollister fragrance license will expire on March 14, 2028.
2027
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31 Dec 2027Boucheron License ends · Interparfums · sec.gov (source, opens in a new tab)Ends
Licence extended for the existing Boucheron fragrance lines; it now runs to the end of 2027 instead of ending in 2025.
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1 Jul 2027Gucci License moves · Coty → L'Oréal · loreal-finance.com (source, opens in a new tab)Moves
L'Oréal signed a 50-year exclusive worldwide Gucci beauty and fragrance licence from 1 July 2027, subject to approvals, replacing Coty after an early redemption.
2026
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22 Sep 2026 announcedPUMA New license · Inter Parfums · sec.gov (source, opens in a new tab)New
Inter Parfums signed an exclusive worldwide PUMA fragrance license running through December 31, 2037, with a first fragrance planned for 2027.
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1 Sep 2026Avon Acquisition · LG Household & Health Care → Regent · millerthomson.com (source, opens in a new tab)Moves
Regent bought Avon North America from LG H&H, reuniting it with Avon International for the first time since 2016; the deal closed 1 September 2026.
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31 Mar 2026Creed Acquisition · Kering → L'Oréal · loreal-finance.com (source, opens in a new tab)Moves
L'Oréal completed its acquisition of Kering Beauté, including the House of Creed, on terms announced 19 October 2025.
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31 Mar 2026Bottega Veneta License moves · Kering → L'Oréal · loreal-finance.com (source, opens in a new tab)Moves
At closing of the Kering Beauté deal, L'Oréal signed a 50-year exclusive Bottega Veneta fragrance and beauty licence.
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31 Mar 2026Balenciaga License moves · Kering → L'Oréal · loreal-finance.com (source, opens in a new tab)Moves
At closing of the Kering Beauté deal, L'Oréal signed a 50-year exclusive Balenciaga fragrance and beauty licence.
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1 Jan 2026Off-White Acquisition · Interparfums · sec.gov (source, opens in a new tab)Moves
Interparfums SA obtained the Off-White Class 3 fragrance and cosmetic trademarks; an existing license ran until December 31, 2025, when Interparfums takes over.
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1 Jan 2026Goutal Acquisition · Amorepacific → Interparfums · sec.gov (source, opens in a new tab)Moves
Interparfums SA bought Goutal's intellectual property from Amorepacific Europe, whose license expired end 2025; Interparfums took over commercial use on January 1, 2026.
2025
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31 Dec 2025Avon Acquisition · Natura → Regent · api.mziq.com (source, opens in a new tab)Moves
Natura completed the sale of Avon International to Regent; Avon Russia and the Avon brand and operations in Latin America stay outside the deal.
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22 Jul 2025 announcedLongchamp New license · Interparfums · sec.gov (source, opens in a new tab)New
Interparfums SA signed an exclusive Longchamp fragrance license running through December 31, 2036; the first launch is expected in 2027.
2024
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5 Dec 2024 announcedSwarovski New license · Coty · coty.com (source, opens in a new tab)New
Coty and Swarovski signed a long-term beauty licence for a new fragrance line; the first launch was expected in 2026.
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20 Feb 2024 announcedEtro New license · Coty · coty.com (source, opens in a new tab)New
Coty signed a long-term licence running beyond 2040 to develop, produce and distribute all Etro perfumes and home fragrances.
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9 Feb 2024 announcedMiu Miu License moves · Coty → L'Oréal · cosmeticsbusiness.com (source, opens in a new tab)Moves
Miu Miu ended its beauty licence with Coty, its partner since 2013, and moved it to L'Oréal; first L'Oréal fragrances expected 2025.
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6 Feb 2024 announcedMarni New license · Coty · coty.com (source, opens in a new tab)New
Coty signed a beauty licence with Marni running beyond 2040 for fragrances and beauty products; first launch expected in 2026.
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1 Jan 2024Lacoste New license · Interparfums · sec.gov (source, opens in a new tab)New
Interparfums SA signed a worldwide exclusive 15-year Lacoste fragrance licence from 1 January 2024, including a €90 million entrance fee.
2023
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17 Oct 2023Creed Acquisition · BlackRock Long Term Private Capital → Kering · mfn.se (source, opens in a new tab)Moves
Kering Beauté completed its acquisition of the Creed fragrance house after antitrust clearance; Creed consolidated in Kering's accounts from 1 November 2023.
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30 Sep 2023Dunhill License ends · Inter Parfums · sec.gov (source, opens in a new tab)Ends
Inter Parfums announced its Dunhill fragrance license would expire on September 30, 2023 without renewal, followed by a limited sell-off period.
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6 Jul 2023Roberto Cavalli License moves · Coty → Inter Parfums · premiumbeautynews.com (source, opens in a new tab)Moves
Inter Parfums took the exclusive worldwide Roberto Cavalli fragrance licence previously held by Coty, effective 6 July 2023, run from Florence.
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30 Jun 2023Lacoste License ends · Coty · sec.gov (source, opens in a new tab)Ends
Coty signed an agreement with Lacoste to end its fragrance licence early, effective 30 June 2023, in exchange for termination payments.
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28 Apr 2023Tom Ford Acquisition · Estée Lauder · elcompanies.com (source, opens in a new tab)Moves
Estée Lauder completed its purchase of the entire Tom Ford brand and IP; fashion is licensed to Zegna and eyewear to Marcolin.
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Jan 2023Dolce & Gabbana License moves · Shiseido → Dolce & Gabbana · beautymatter.com (source, opens in a new tab)Moves
Dolce & Gabbana set up its own beauty company in Milan; Shiseido produces until end-2022 and full in-house control is targeted for January 2023.
2022
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28 Sep 2022Repetto License ends · Interparfums · sec.gov (source, opens in a new tab)Ends
Interparfums and Repetto agreed by mutual consent to end the Repetto perfume license, effective September 28, 2022.
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1 Jul 2022Donna Karan New license · Inter Parfums · sec.gov (source, opens in a new tab)New
G-III and Inter Parfums signed a long-term global Donna Karan fragrance license; Inter Parfums becomes exclusive licensee on July 1, 2022.
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1 Jul 2022DKNY New license · Inter Parfums · sec.gov (source, opens in a new tab)New
G-III and Inter Parfums signed a long-term global DKNY fragrance license; Inter Parfums becomes exclusive licensee on July 1, 2022.
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30 Jun 2022Michael Kors License ends · Estée Lauder · sec.gov (source, opens in a new tab)Ends
Estée Lauder ended its Michael Kors fragrance licence early, effective 30 June 2022, instead of letting it run to June 2023.
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30 Jun 2022Donna Karan License ends · Estée Lauder · sec.gov (source, opens in a new tab)Ends
Estée Lauder ended its Donna Karan New York fragrance licence early, effective 30 June 2022, instead of letting it run to June 2023.
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30 Jun 2022DKNY License ends · Estée Lauder · sec.gov (source, opens in a new tab)Ends
Estée Lauder ended its DKNY fragrance licence early, effective 30 June 2022, instead of letting it run to June 2023.
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Jun 2022Byredo Acquisition · Puig · uploads.puig.com (source, opens in a new tab)Moves
Puig took control of Swedish fragrance house Byredo by buying a 77% stake in June 2022, with options on the remaining 23%.
2021
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31 Dec 2021Paul Smith License ends · Interparfums · sec.gov (source, opens in a new tab)Ends
Interparfums SA's Paul Smith fragrance license was set to run through December 31, 2021; Inter Parfums' 2021 annual report refers to it as expired.
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31 Dec 2021Dolce & Gabbana License ends · Shiseido · corp.shiseido.com (source, opens in a new tab)Ends
Shiseido's BPI and Dolce & Gabbana agreed to end their global beauty licence on 31 December 2021, except French activities.
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21 Oct 2021 announcedBillie Eilish New license · Parlux · cosmeticsbusiness.com (source, opens in a new tab)New
Billie Eilish teamed up with fragrance maker and distributor Parlux to launch her first fragrance, Eilish.
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Oct 2021Ferragamo New license · Ferragamo → Inter Parfums · sec.gov (source, opens in a new tab)New
Inter Parfums agreed to take over the Ferragamo fragrance business under a 10-year exclusive worldwide license, plus an optional 5 years, from October 2021.
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Jan 2021Prada License moves · Puig → L'Oréal · premiumbeautynews.com (source, opens in a new tab)Moves
Prada named L'Oréal as its long-term beauty licensee, replacing current licensee Puig; the new licence starts in January 2021.
2020
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11 Jun 2020 announcedMoncler New license · Interparfums · sec.gov (source, opens in a new tab)New
Interparfums SA signed an exclusive worldwide Moncler fragrance license running to December 31, 2026, with a possible 5-year extension.
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31 Mar 2020Mugler Acquisition · Clarins → L'Oréal · loreal-finance.com (source, opens in a new tab)Moves
L'Oréal completed its purchase of the Mugler brands from Clarins Group after regulatory approval, on terms announced in October 2019.
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31 Mar 2020Azzaro Acquisition · Clarins → L'Oréal · loreal-finance.com (source, opens in a new tab)Moves
L'Oréal completed its purchase of Azzaro fragrances from Clarins Group after regulatory approval, on terms announced in October 2019.
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3 Jan 2020Avon Acquisition · Natura &Co · sec.gov (source, opens in a new tab)Moves
Avon Products, the Avon business outside North America, became a wholly owned subsidiary of Natura &Co Holding; Avon shares converted into Natura stock.
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1 Jan 2020Tory Burch License moves · Estée Lauder → Shiseido · cosmeticsbusiness.com (source, opens in a new tab)Moves
Shiseido won the exclusive worldwide Tory Burch beauty licence from 1 January 2020, taking over from Estée Lauder, which created its fragrances.
2019
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14 Aug 2019Avon Acquisition · Cerberus → LG Household & Health Care · sec.gov (source, opens in a new tab)Moves
LG Household & Health Care bought New Avon (Avon North America); Avon Products sold its remaining 19.9% stake to LG on 14 August 2019.
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7 Jun 2019 announcedKate Spade New license · Interparfums · sec.gov (source, opens in a new tab)New
Interparfums SA signed an 11-year exclusive worldwide Kate Spade New York fragrance license, with distribution planned from fall 2020.
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1 Jan 2019Valentino License moves · Puig → L'Oréal · loreal-finance.com (source, opens in a new tab)Moves
L'Oréal signed a worldwide long-term licence to create and distribute Valentino fragrances and luxury beauty, effective 1 January 2019.
2018
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3 Jul 2018Escada Acquisition · Coty · sec.gov (source, opens in a new tab)Moves
Coty bought the worldwide Escada trademark for cosmetics, perfumes and beauty products from its existing licensor for €35 million.
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14 Jun 2018 announcedDries Van Noten Acquisition · Puig · uploads.puig.com (source, opens in a new tab)Moves
Puig became majority shareholder of the Antwerp fashion house Dries Van Noten; the designer kept a significant minority stake and creative lead.
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22 May 2018 announcedPlayboy License moves · Coty → Designer Parfums · cosmeticsbusiness.com (source, opens in a new tab)Moves
Designer Parfums took over the Playboy fragrance licence from Coty, which had held it since 2008.
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4 Apr 2018 announcedGraff New license · Inter Parfums · sec.gov (source, opens in a new tab)New
Inter Parfums signed an eight-year exclusive worldwide Graff fragrance license with three automatic 3-year renewal options, potentially extending it to December 31, 2035.
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1 Apr 2018Guess New license · Inter Parfums · sec.gov (source, opens in a new tab)New
Inter Parfums signed an exclusive 15-year worldwide licence to create and distribute Guess fragrances, taking effect 1 April 2018.
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Q2 2018Cerruti License ends · Coty · sec.gov (source, opens in a new tab)Ends
Coty divested its Cerruti fragrance licence and related assets in fiscal Q4 2018 (Apr-Jun 2018), together with Playboy, for $33 million combined.
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Q1 2018Guess License ends · Coty · sec.gov (source, opens in a new tab)Ends
Coty reports terminating its Guess fragrance licence in fiscal Q3 2018 (Jan-Mar 2018) as part of its portfolio clean-up.
2017
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2 Oct 2017Burberry New license · Coty · investors.coty.com (source, opens in a new tab)New
Coty agreed to acquire the exclusive long-term global licence for Burberry Beauty fragrances, makeup and skincare for £130 million, closing expected Q4 2017.
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Q1 2017Jennifer Lopez License ends · Coty · sec.gov (source, opens in a new tab)Ends
Coty sold the assets of its J.Lo fragrance brand for $10.5 million in fiscal Q3 2017 (Jan-Mar 2017); the filing does not name the buyer.
2016
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7 Sep 2016Elizabeth Arden Acquisition · Revlon · corporate.elizabetharden.com (source, opens in a new tab)Moves
Revlon completed its purchase of Elizabeth Arden, adding fragrance brands such as Britney Spears, Juicy Couture, Elizabeth Taylor, Curve and John Varvatos.
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Jul 2016Christina Aguilera License moves · Procter & Gamble → Elizabeth Arden · sec.gov (source, opens in a new tab)Moves
Elizabeth Arden bought the global Christina Aguilera fragrance license and related assets from Procter & Gamble for about $16 million.
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1 Mar 2016Avon Acquisition · Avon → Cerberus · sec.gov (source, opens in a new tab)Moves
Avon split its North America business into private company New Avon LLC, about 80% owned by Cerberus, keeping roughly 20% itself.
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2016Taylor Swift License ends · Elizabeth Arden · sec.gov (source, opens in a new tab)Ends
Elizabeth Arden's annual report for fiscal 2016 stated that its Taylor Swift fragrance license expires during 2016.
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1 Jan 2016Jean Paul Gaultier License moves · Shiseido → Puig · moodiedavittreport.com (source, opens in a new tab)Moves
Puig, majority owner of the Jean Paul Gaultier fashion house, integrated the fragrances into its own portfolio from 1 January 2016, replacing Shiseido's BPI licence.
2015
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29 May 2015Rochas Acquisition · Procter & Gamble → Interparfums · sec.gov (source, opens in a new tab)Moves
Interparfums SA bought the Rochas brand, covering fragrance and fashion trademarks, from Procter & Gamble for $108 million; the deal closed in May 2015.
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8 Apr 2015 announcedCoach New license · Interparfums · sec.gov (source, opens in a new tab)New
Interparfums SA signed an 11-year exclusive worldwide Coach fragrance license, with the first products planned for fall 2016.
2012
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25 Oct 2012Karl Lagerfeld License moves · Coty → Interparfums · echanges.dila.gouv.fr (source, opens in a new tab)Moves
Karl Lagerfeld BV ended its Coty fragrance license by mutual consent and signed a 20-year worldwide exclusive license with Interparfums SA starting October 25, 2012.
2011
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1 Jan 2011Boucheron License moves · L'Oréal → Interparfums · sec.gov (source, opens in a new tab)Moves
Interparfums SA signed a 15-year exclusive worldwide Boucheron fragrance licence from 1 January 2011, replacing L'Oréal's licence, which ended by mutual consent.
No date
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No date givenBottega Veneta License ends · Coty · sec.gov (source, opens in a new tab)Ends
Coty's Bottega Veneta licensing arrangement ended; Coty's sales of the brand stopped during its fiscal 2023 (July 2022 to June 2023).
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No date givenBeyoncé License ends · Coty · sec.gov (source, opens in a new tab)Ends
Coty reported lower fiscal 2022 Consumer Beauty sales from Beyoncé fragrances because the license had expired; no exact end date given.
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No date givenAriana Grande New license · Luxe Brands · cosmeticsbusiness.com (source, opens in a new tab)New
Ariana Grande's debut scent Ari, created with Luxe Brands as that company's first celebrity fragrance, was due in US stores in September 2015.