Prada fragrance license moves (Jan 2021)
Prada named L'Oréal as its long-term beauty licensee, replacing current licensee Puig; the new licence starts in January 2021.
Source: premiumbeautynews.com · checked against the source on 13 Oct 2026
What this means for the fragrances
A license change is about the brand, not one fragrance. A new license holder may keep the bestsellers and drop the rest, or the brand may make its own fragrances. We only call a fragrance discontinued with a source about that fragrance itself.
Questions
- Who makes Prada fragrances?
- L'Oréal, since Jan 2021; before that Puig.
- Are Prada fragrances being discontinued?
- Not because of a license change alone: a new license holder may keep some fragrances and drop others. We do not track any Prada fragrances yet. We only call a fragrance discontinued with a source about that fragrance itself.