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ScentSunset

Prada fragrance license moves (Jan 2021)

Prada named L'Oréal as its long-term beauty licensee, replacing current licensee Puig; the new licence starts in January 2021.

Brand
Prada
Date
Jan 2021
From
Puig
To
L'Oréal

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Source: premiumbeautynews.com · checked against the source on 13 Oct 2026

What this means for the fragrances

A license change is about the brand, not one fragrance. A new license holder may keep the bestsellers and drop the rest, or the brand may make its own fragrances. We only call a fragrance discontinued with a source about that fragrance itself.

Questions

Who makes Prada fragrances?
L'Oréal, since Jan 2021; before that Puig.
Are Prada fragrances being discontinued?
Not because of a license change alone: a new license holder may keep some fragrances and drop others. We do not track any Prada fragrances yet. We only call a fragrance discontinued with a source about that fragrance itself.