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ScentSunset

Avon fragrances change owner (1 Mar 2016)

Avon split its North America business into private company New Avon LLC, about 80% owned by Cerberus, keeping roughly 20% itself.

Brand
Avon
Date
1 Mar 2016
From
Avon
To
Cerberus

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Source: sec.gov · checked against the source on 13 Oct 2026

What this means for the fragrances

A license change is about the brand, not one fragrance. A new license holder may keep the bestsellers and drop the rest, or the brand may make its own fragrances. We only call a fragrance discontinued with a source about that fragrance itself.

Questions

Are Avon fragrances being discontinued?
Not because of a license change alone: a new license holder may keep some fragrances and drop others. We do not track any Avon fragrances yet. We only call a fragrance discontinued with a source about that fragrance itself.