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ScentSunset

Valentino fragrance license moves (1 Jan 2019)

L'Oréal signed a worldwide long-term licence to create and distribute Valentino fragrances and luxury beauty, effective 1 January 2019.

Brand
Valentino
Date
1 Jan 2019
From
Puig
To
L'Oréal

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Source: loreal-finance.com · checked against the source on 13 Oct 2026

What this means for the fragrances

A license change is about the brand, not one fragrance. A new license holder may keep the bestsellers and drop the rest, or the brand may make its own fragrances. We only call a fragrance discontinued with a source about that fragrance itself.

Questions

Who makes Valentino fragrances?
L'Oréal, since 1 Jan 2019; before that Puig.
Are Valentino fragrances being discontinued?
Not because of a license change alone: a new license holder may keep some fragrances and drop others. We do not track any Valentino fragrances yet. We only call a fragrance discontinued with a source about that fragrance itself.