Valentino fragrance license moves (1 Jan 2019)
L'Oréal signed a worldwide long-term licence to create and distribute Valentino fragrances and luxury beauty, effective 1 January 2019.
Source: loreal-finance.com · checked against the source on 13 Oct 2026
What this means for the fragrances
A license change is about the brand, not one fragrance. A new license holder may keep the bestsellers and drop the rest, or the brand may make its own fragrances. We only call a fragrance discontinued with a source about that fragrance itself.
Questions
- Who makes Valentino fragrances?
- L'Oréal, since 1 Jan 2019; before that Puig.
- Are Valentino fragrances being discontinued?
- Not because of a license change alone: a new license holder may keep some fragrances and drop others. We do not track any Valentino fragrances yet. We only call a fragrance discontinued with a source about that fragrance itself.