Are Byredo fragrances being discontinued?

Not because of a license change alone: a new license holder may keep some fragrances and drop others. We do not track any Byredo fragrances yet. We only call a fragrance discontinued with a source about that fragrance itself.

Byredo fragrances change owner (Jun 2022)

Puig took control of Swedish fragrance house Byredo by buying a 77% stake in June 2022, with options on the remaining 23%.

Brand: Byredo
Date: Jun 2022
To: Puig

Source: uploads.puig.com · checked against the source on 13 Oct 2026

What this means for the fragrances

A license change is about the brand, not one fragrance. A new license holder may keep the bestsellers and drop the rest, or the brand may make its own fragrances. We only call a fragrance discontinued with a source about that fragrance itself.

Questions

Are Byredo fragrances being discontinued?: Not because of a license change alone: a new license holder may keep some fragrances and drop others. We do not track any Byredo fragrances yet. We only call a fragrance discontinued with a source about that fragrance itself.