Elizabeth Arden fragrances change owner (7 Sep 2016)
Revlon completed its purchase of Elizabeth Arden, adding fragrance brands such as Britney Spears, Juicy Couture, Elizabeth Taylor, Curve and John Varvatos.
- Brand
- Elizabeth Arden
- Date
- 7 Sep 2016
- To
- Revlon
Source: corporate.elizabetharden.com · checked against the source on 13 Oct 2026
What this means for the fragrances
A license change is about the brand, not one fragrance. A new license holder may keep the bestsellers and drop the rest, or the brand may make its own fragrances. We only call a fragrance discontinued with a source about that fragrance itself.
Questions
- Are Elizabeth Arden fragrances being discontinued?
- Not because of a license change alone: a new license holder may keep some fragrances and drop others. We do not track any Elizabeth Arden fragrances yet. We only call a fragrance discontinued with a source about that fragrance itself.