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Elizabeth Arden fragrances change owner (7 Sep 2016)

Revlon completed its purchase of Elizabeth Arden, adding fragrance brands such as Britney Spears, Juicy Couture, Elizabeth Taylor, Curve and John Varvatos.

Brand
Elizabeth Arden
Date
7 Sep 2016
To
Revlon

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Source: corporate.elizabetharden.com · checked against the source on 13 Oct 2026

What this means for the fragrances

A license change is about the brand, not one fragrance. A new license holder may keep the bestsellers and drop the rest, or the brand may make its own fragrances. We only call a fragrance discontinued with a source about that fragrance itself.

Questions

Are Elizabeth Arden fragrances being discontinued?
Not because of a license change alone: a new license holder may keep some fragrances and drop others. We do not track any Elizabeth Arden fragrances yet. We only call a fragrance discontinued with a source about that fragrance itself.