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Avon fragrances change owner (3 Jan 2020)

Avon Products, the Avon business outside North America, became a wholly owned subsidiary of Natura &Co Holding; Avon shares converted into Natura stock.

Brand
Avon
Date
3 Jan 2020
To
Natura &Co

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Source: sec.gov · checked against the source on 13 Oct 2026

What this means for the fragrances

A license change is about the brand, not one fragrance. A new license holder may keep the bestsellers and drop the rest, or the brand may make its own fragrances. We only call a fragrance discontinued with a source about that fragrance itself.

Questions

Are Avon fragrances being discontinued?
Not because of a license change alone: a new license holder may keep some fragrances and drop others. We do not track any Avon fragrances yet. We only call a fragrance discontinued with a source about that fragrance itself.