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ScentSunset

Gucci fragrance license moves (1 Jul 2027)

L'Oréal signed a 50-year exclusive worldwide Gucci beauty and fragrance licence from 1 July 2027, subject to approvals, replacing Coty after an early redemption.

Brand
Gucci
Date
1 Jul 2027
From
Coty
To
L'Oréal

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Source: loreal-finance.com · checked against the source on 13 Oct 2026

What this means for the fragrances

A license change is about the brand, not one fragrance. A new license holder may keep the bestsellers and drop the rest, or the brand may make its own fragrances. We only call a fragrance discontinued with a source about that fragrance itself.

Questions

Who makes Gucci fragrances?
Coty until 1 Jul 2027, then L'Oréal.
Are Gucci fragrances being discontinued?
Not because of a license change alone: a new license holder may keep some fragrances and drop others. We do not track any Gucci fragrances yet. We only call a fragrance discontinued with a source about that fragrance itself.