Gucci fragrance license moves (1 Jul 2027)
L'Oréal signed a 50-year exclusive worldwide Gucci beauty and fragrance licence from 1 July 2027, subject to approvals, replacing Coty after an early redemption.
Source: loreal-finance.com · checked against the source on 13 Oct 2026
What this means for the fragrances
A license change is about the brand, not one fragrance. A new license holder may keep the bestsellers and drop the rest, or the brand may make its own fragrances. We only call a fragrance discontinued with a source about that fragrance itself.
Questions
- Who makes Gucci fragrances?
- Coty until 1 Jul 2027, then L'Oréal.
- Are Gucci fragrances being discontinued?
- Not because of a license change alone: a new license holder may keep some fragrances and drop others. We do not track any Gucci fragrances yet. We only call a fragrance discontinued with a source about that fragrance itself.