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New fragrance license for Marni (announced 6 Feb 2024)

Coty signed a beauty licence with Marni running beyond 2040 for fragrances and beauty products; first launch expected in 2026.

Brand
Marni
Announced
6 Feb 2024
To
Coty

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Source: coty.com · checked against the source on 13 Oct 2026

What this means for the fragrances

A license change is about the brand, not one fragrance. A new license holder may keep the bestsellers and drop the rest, or the brand may make its own fragrances. We only call a fragrance discontinued with a source about that fragrance itself.

Questions

Who makes Marni fragrances?
Coty, under a license announced 6 Feb 2024.
Are Marni fragrances being discontinued?
Not because of a license change alone: a new license holder may keep some fragrances and drop others. We do not track any Marni fragrances yet. We only call a fragrance discontinued with a source about that fragrance itself.