Who makes Taylor Swift fragrances?

Elizabeth Arden held the license until 2016. Our sources do not say yet who makes them next.

Are Taylor Swift fragrances being discontinued?

Not because of a license change alone: a new license holder may keep some fragrances and drop others. We do not track any Taylor Swift fragrances yet. We only call a fragrance discontinued with a source about that fragrance itself.

Taylor Swift fragrance license ends (2016)

Elizabeth Arden's annual report for fiscal 2016 stated that its Taylor Swift fragrance license expires during 2016.

Brand: Taylor Swift
Date: 2016
From: Elizabeth Arden

Source: sec.gov · checked against the source on 13 Oct 2026

What this means for the fragrances

A license change is about the brand, not one fragrance. A new license holder may keep the bestsellers and drop the rest, or the brand may make its own fragrances. We only call a fragrance discontinued with a source about that fragrance itself.

Questions

Who makes Taylor Swift fragrances?: Elizabeth Arden held the license until 2016. Our sources do not say yet who makes them next.
Are Taylor Swift fragrances being discontinued?: Not because of a license change alone: a new license holder may keep some fragrances and drop others. We do not track any Taylor Swift fragrances yet. We only call a fragrance discontinued with a source about that fragrance itself.