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Avon fragrances change owner (31 Dec 2025)

Natura completed the sale of Avon International to Regent; Avon Russia and the Avon brand and operations in Latin America stay outside the deal.

Brand
Avon
Date
31 Dec 2025
From
Natura
To
Regent

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Source: api.mziq.com · checked against the source on 13 Oct 2026

What this means for the fragrances

A license change is about the brand, not one fragrance. A new license holder may keep the bestsellers and drop the rest, or the brand may make its own fragrances. We only call a fragrance discontinued with a source about that fragrance itself.

Questions

Are Avon fragrances being discontinued?
Not because of a license change alone: a new license holder may keep some fragrances and drop others. We do not track any Avon fragrances yet. We only call a fragrance discontinued with a source about that fragrance itself.