Avon fragrances change owner (31 Dec 2025)
Natura completed the sale of Avon International to Regent; Avon Russia and the Avon brand and operations in Latin America stay outside the deal.
Source: api.mziq.com · checked against the source on 13 Oct 2026
What this means for the fragrances
A license change is about the brand, not one fragrance. A new license holder may keep the bestsellers and drop the rest, or the brand may make its own fragrances. We only call a fragrance discontinued with a source about that fragrance itself.
Questions
- Are Avon fragrances being discontinued?
- Not because of a license change alone: a new license holder may keep some fragrances and drop others. We do not track any Avon fragrances yet. We only call a fragrance discontinued with a source about that fragrance itself.