Boucheron fragrance license moves (1 Jan 2011)
Interparfums SA signed a 15-year exclusive worldwide Boucheron fragrance licence from 1 January 2011, replacing L'Oréal's licence, which ended by mutual consent.
Source: sec.gov · checked against the source on 13 Oct 2026
What this means for the fragrances
A license change is about the brand, not one fragrance. A new license holder may keep the bestsellers and drop the rest, or the brand may make its own fragrances. We only call a fragrance discontinued with a source about that fragrance itself.
Questions
- Are Boucheron fragrances being discontinued?
- Not because of a license change alone: a new license holder may keep some fragrances and drop others. We do not track any Boucheron fragrances yet. We only call a fragrance discontinued with a source about that fragrance itself.