Creed fragrances change owner (31 Mar 2026)
L'Oréal completed its acquisition of Kering Beauté, including the House of Creed, on terms announced 19 October 2025.
Source: loreal-finance.com · checked against the source on 13 Oct 2026
What this means for the fragrances
A license change is about the brand, not one fragrance. A new license holder may keep the bestsellers and drop the rest, or the brand may make its own fragrances. We only call a fragrance discontinued with a source about that fragrance itself.
Questions
- Are Creed fragrances being discontinued?
- Not because of a license change alone: a new license holder may keep some fragrances and drop others. We do not track any Creed fragrances yet. We only call a fragrance discontinued with a source about that fragrance itself.