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Creed fragrances change owner (31 Mar 2026)

L'Oréal completed its acquisition of Kering Beauté, including the House of Creed, on terms announced 19 October 2025.

Brand
Creed
Date
31 Mar 2026
From
Kering
To
L'Oréal

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Source: loreal-finance.com · checked against the source on 13 Oct 2026

What this means for the fragrances

A license change is about the brand, not one fragrance. A new license holder may keep the bestsellers and drop the rest, or the brand may make its own fragrances. We only call a fragrance discontinued with a source about that fragrance itself.

Questions

Are Creed fragrances being discontinued?
Not because of a license change alone: a new license holder may keep some fragrances and drop others. We do not track any Creed fragrances yet. We only call a fragrance discontinued with a source about that fragrance itself.