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ScentSunset

Creed fragrances change owner (17 Oct 2023)

Kering Beauté completed its acquisition of the Creed fragrance house after antitrust clearance; Creed consolidated in Kering's accounts from 1 November 2023.

Brand
Creed
Date
17 Oct 2023
From
BlackRock Long Term Private Capital
To
Kering

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Source: mfn.se · checked against the source on 13 Oct 2026

What this means for the fragrances

A license change is about the brand, not one fragrance. A new license holder may keep the bestsellers and drop the rest, or the brand may make its own fragrances. We only call a fragrance discontinued with a source about that fragrance itself.

Questions

Are Creed fragrances being discontinued?
Not because of a license change alone: a new license holder may keep some fragrances and drop others. We do not track any Creed fragrances yet. We only call a fragrance discontinued with a source about that fragrance itself.