Miu Miu fragrance license moves (announced 9 Feb 2024)
Miu Miu ended its beauty licence with Coty, its partner since 2013, and moved it to L'Oréal; first L'Oréal fragrances expected 2025.
Source: cosmeticsbusiness.com · checked against the source on 13 Oct 2026
What this means for the fragrances
A license change is about the brand, not one fragrance. A new license holder may keep the bestsellers and drop the rest, or the brand may make its own fragrances. We only call a fragrance discontinued with a source about that fragrance itself.
Questions
- Who makes Miu Miu fragrances?
- L'Oréal, taking over from Coty (announced 9 Feb 2024).
- Are Miu Miu fragrances being discontinued?
- Not because of a license change alone: a new license holder may keep some fragrances and drop others. We do not track any Miu Miu fragrances yet. We only call a fragrance discontinued with a source about that fragrance itself.