Tory Burch fragrance license moves (1 Jan 2020)
Shiseido won the exclusive worldwide Tory Burch beauty licence from 1 January 2020, taking over from Estée Lauder, which created its fragrances.
- Brand
- Tory Burch
- Date
- 1 Jan 2020
- From
- Estée Lauder
- To
- Shiseido
Source: cosmeticsbusiness.com · checked against the source on 13 Oct 2026
What this means for the fragrances
A license change is about the brand, not one fragrance. A new license holder may keep the bestsellers and drop the rest, or the brand may make its own fragrances. We only call a fragrance discontinued with a source about that fragrance itself.
Questions
- Who makes Tory Burch fragrances?
- Shiseido, since 1 Jan 2020; before that Estée Lauder.
- Are Tory Burch fragrances being discontinued?
- Not because of a license change alone: a new license holder may keep some fragrances and drop others. We do not track any Tory Burch fragrances yet. We only call a fragrance discontinued with a source about that fragrance itself.