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ScentSunset

Tory Burch fragrance license moves (1 Jan 2020)

Shiseido won the exclusive worldwide Tory Burch beauty licence from 1 January 2020, taking over from Estée Lauder, which created its fragrances.

Brand
Tory Burch
Date
1 Jan 2020
From
Estée Lauder
To
Shiseido

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Source: cosmeticsbusiness.com · checked against the source on 13 Oct 2026

What this means for the fragrances

A license change is about the brand, not one fragrance. A new license holder may keep the bestsellers and drop the rest, or the brand may make its own fragrances. We only call a fragrance discontinued with a source about that fragrance itself.

Questions

Who makes Tory Burch fragrances?
Shiseido, since 1 Jan 2020; before that Estée Lauder.
Are Tory Burch fragrances being discontinued?
Not because of a license change alone: a new license holder may keep some fragrances and drop others. We do not track any Tory Burch fragrances yet. We only call a fragrance discontinued with a source about that fragrance itself.