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New fragrance license for PUMA (announced 22 Sep 2026)

Inter Parfums signed an exclusive worldwide PUMA fragrance license running through December 31, 2037, with a first fragrance planned for 2027.

Brand
PUMA
Announced
22 Sep 2026
To
Inter Parfums

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Source: sec.gov · checked against the source on 13 Oct 2026

What this means for the fragrances

A license change is about the brand, not one fragrance. A new license holder may keep the bestsellers and drop the rest, or the brand may make its own fragrances. We only call a fragrance discontinued with a source about that fragrance itself.

Questions

Who makes PUMA fragrances?
Inter Parfums, under a license announced 22 Sep 2026.
Are PUMA fragrances being discontinued?
Not because of a license change alone: a new license holder may keep some fragrances and drop others. We do not track any PUMA fragrances yet. We only call a fragrance discontinued with a source about that fragrance itself.