Christina Aguilera fragrance license moves (Jul 2016)
Elizabeth Arden bought the global Christina Aguilera fragrance license and related assets from Procter & Gamble for about $16 million.
- Brand
- Christina Aguilera
- Date
- Jul 2016
- From
- Procter & Gamble
Source: sec.gov · checked against the source on 13 Oct 2026
What this means for the fragrances
A license change is about the brand, not one fragrance. A new license holder may keep the bestsellers and drop the rest, or the brand may make its own fragrances. We only call a fragrance discontinued with a source about that fragrance itself.
Questions
- Who makes Christina Aguilera fragrances?
- Elizabeth Arden, since Jul 2016; before that Procter & Gamble.
- Are Christina Aguilera fragrances being discontinued?
- Not because of a license change alone: a new license holder may keep some fragrances and drop others. We do not track any Christina Aguilera fragrances yet. We only call a fragrance discontinued with a source about that fragrance itself.