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Christina Aguilera fragrance license moves (Jul 2016)

Elizabeth Arden bought the global Christina Aguilera fragrance license and related assets from Procter & Gamble for about $16 million.

Brand
Christina Aguilera
Date
Jul 2016
From
Procter & Gamble
To
Elizabeth Arden

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Source: sec.gov · checked against the source on 13 Oct 2026

What this means for the fragrances

A license change is about the brand, not one fragrance. A new license holder may keep the bestsellers and drop the rest, or the brand may make its own fragrances. We only call a fragrance discontinued with a source about that fragrance itself.

Questions

Who makes Christina Aguilera fragrances?
Elizabeth Arden, since Jul 2016; before that Procter & Gamble.
Are Christina Aguilera fragrances being discontinued?
Not because of a license change alone: a new license holder may keep some fragrances and drop others. We do not track any Christina Aguilera fragrances yet. We only call a fragrance discontinued with a source about that fragrance itself.