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Escada fragrances change owner (3 Jul 2018)

Coty bought the worldwide Escada trademark for cosmetics, perfumes and beauty products from its existing licensor for €35 million.

Brand
Escada
Date
3 Jul 2018
To
Coty

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Source: sec.gov · checked against the source on 13 Oct 2026

What this means for the fragrances

A license change is about the brand, not one fragrance. A new license holder may keep the bestsellers and drop the rest, or the brand may make its own fragrances. We only call a fragrance discontinued with a source about that fragrance itself.

Questions

Are Escada fragrances being discontinued?
Not because of a license change alone: a new license holder may keep some fragrances and drop others. We do not track any Escada fragrances yet. We only call a fragrance discontinued with a source about that fragrance itself.