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New fragrance license for Etro (announced 20 Feb 2024)

Coty signed a long-term licence running beyond 2040 to develop, produce and distribute all Etro perfumes and home fragrances.

Brand
Etro
Announced
20 Feb 2024
To
Coty

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Source: coty.com · checked against the source on 13 Oct 2026

What this means for the fragrances

A license change is about the brand, not one fragrance. A new license holder may keep the bestsellers and drop the rest, or the brand may make its own fragrances. We only call a fragrance discontinued with a source about that fragrance itself.

Questions

Who makes Etro fragrances?
Coty, under a license announced 20 Feb 2024.
Are Etro fragrances being discontinued?
Not because of a license change alone: a new license holder may keep some fragrances and drop others. We do not track any Etro fragrances yet. We only call a fragrance discontinued with a source about that fragrance itself.